Salomone Digital Marketing SEO Services
Ever wonder to yourself why your website does not show up on page one of Google when you search for your company’s main industry term? Poor Search Engine Optimization (SEO), or a complete lack of it, is most likely the reason why. While there are many contributing factors as to what gets a website ranked higher online, all of them fall under the SEO category.
Having an experienced, competent, hard-working SEO team dedicated to the growth of your website and business is vital for long term digital success. That is where we come in.
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Drive Organic Traffic to Your Website with Tailored SEO Strategies
If you are new to digital marketing, you may be wondering how SEO works and why it matters. SEO is a powerful strategy, when implemented correctly, that ultimately helps users find your website when looking for the types of products or services you offer. By applying technical and content-driven tactics to your website, you are able to connect with your audience in an organic and meaningful way – without necessarily paying for PPC ads or sponsored page placement.
But how exactly do you implement SEO? The unique thing about SEO is that it is always in flux and adapting to how search engines serve up content for users. It is a balancing act between:
- Providing fresh and valuable content on your website for users.
- Properly optimizing all applicable content and pages on your website.
- Ensuring the proper metadata and microdata is inserted within your website’s CMS.
- Improving page speed and load times.
- Building a strong, white-hat backlink profile (both dofollow and nofollow) for your website that effectively tells Google and other search engines what services and products you offer, that your site is trustworthy, and that you are a top authority within your industry.
- Adding additional special markups to your website’s HTML code.
- Constantly being able to adapt to the numerous search engine algorithm updates that are released.
- … and so much more.
Ultimately, every SEO tactic is additionally geared to improving overall user experience (UX). When people search for something online, search engines (like Google or Bing) run several sophisticated algorithms to determine which site in its index will best answer that query. SEO includes all strategies that will help those search engines know your website is exactly what inquiring users need when searching for keywords that relate to your industry, ultimately leading to higher organic keyword rankings for your website.
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Our Comprehensive SEO Services
At Salomone Digital Marketing, we have experience in every aspect of SEO and provide all the services you need to improve the visibility of your website, as well as your website’s organic keyword rankings. Our SEO services include:
Keyword Research
We use several SEO tools to perform in-depth keyword research and analysis to understand what users are searching for when looking for the type of products or services you provide. Our team will always factor in search volume and how it relates to your business to ensure we are optimizing your website for the most valuable keywords.
Content Creation and Optimization
Our content writing services are second to none! Unique content that provides value to users is essential in any SEO strategy. Our experienced in-house collegiate-level graduate writers approach content creation with an SEO focused perspective and apply tactics that yield proven results. We can build pages or posts from scratch, or optimize your existing content to improve organic traffic to your website.
Technical SEO
Technical SEO factors in a website’s backend functions that could affect rankings. This includes your site’s code efficiency, website speed, mobile responsiveness, proper metadata insertion, the importance of online security with SSL and HTTPS, and other best technical practices. We can apply all these tactics to ensure your site is optimally technically optimized and functioning at its best.
On-Page SEO
When it comes to the visible elements of your website, many of these things can be optimized to help search engines and users know what you offer. We will apply SEO to your webpage title tags, meta descriptions, headers, images, videos, and on-page content to improve organic rankings, increase website visibility, boost visitor engagement, reduce bounce rates, and more.
Off-Page SEO/Link Building
We also apply SEO techniques to off-page elements of your website, including offering the most thorough, white-hat link building campaigns around! Securing white-hat backlinks (both dofollow and nofollow) is an essential part of optimizing your site because it lets Google and other search engines know that outside sources trust you as an expert and authority within your field. Effective backlinking is one of the most important SEO strategies that can be implemented. We focus on building valuable backlinks from quality websites in a sustainable way.
Local SEO Management
On most search engine results pages (SERPs) you will find “local pack” results that serve up answers to your query that are near you. Google will generally include a listing of three local businesses, which creates huge opportunities to get more localized customers. We strategically use local SEO tactics to get your site to rank in all relevant local pack results.
Online Reputation Management (ORM)
Another key component of SEO is managing your business’s online reputation via customer reviews, ratings, and feedback. It is essential to respond to these reviews the right way and to discredit or remove bad reviews that are not legitimate. We make sure review platforms are applying the right rules, so businesses are treated fairly.
Voice SEO
One of the newest approaches to website optimization is voice SEO. More and more people are using voice searches to find what they need – so, it only makes sense to focus on this growing trend. We factor page speed, how voice searches are conducted, and use strategic keywords throughout your content to optimize your site for voice search.
Our team can customize your SEO service package to include the services that will make the biggest impact for you and your business.
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SEO Experience You Can Trust
As one of the top Las Vegas SEO authorities around, Salomone Digital Marketing can get your website from not ranking at all, to putting your competitors’ websites in the rear-view mirror. Our team has over 30 years of combined experience featuring some of the brightest minds within the SEO industry. We are constantly staying up to date with all of the latest trends, search engine updates, algorithm changes, and technological industry advances in order to ensure that our clients are always staying one step ahead of their competition and that their websites are organically ranking as high as possible on ALL search engines.
If you want to improve your website’s online visibility, organic traffic, leads generated, and increase your business’s overall profitability, contact us today for a FREE quote and to learn how we can get started working for you!